Former Investment Banker Launches a Modest Clothing Brand Made From Smart Fabric

It’s been three years since much of the world was plunged into lockdown. Unfortunately, March 2020 is a month not many will forget for a while.

People reacted to lockdowns in various ways. Some tried to ‘complete’ Netflix, and others tried to lose those extra pounds which had been hard to shift in ‘normal’ times. Many thought of career changes or setting up a new business. For most, it was a pipedream, but for some, that notion has become their new reality.

About Fi Paziana

Until Covid hit, Fi Paziana was a Milan-based investment banker who always had a passion for fashion. She’d worked in the industry and had designed clothes for royalty.

Her interest in fashion – combined with a particular curiosity about an aspect of the sector – would be the catalyst for Fi to quit her job and launch her own label – Fi Miliano – and is just about to launch her debut capsule collection.

A Smart Fabric

The point of difference, however, between Fi and other Covid career changers, is that she has also created and patented her own lab-verified smart fabric, Vylet, which is a possible solution to a particular yet widespread health and wellness problem – Vitamin D deficiency.

Studies have shown that one billion people suffer from a variety of symptoms because they get insufficient levels of the nutrient, particularly women of south Asian origin. And so the big idea was born to produce a range of modest fashion made from her smart fiber.

“My father is a doctor, a bone specialist who has been studying the effect of bone metabolism for over 30 years. He was the first to tell me that there were problems in specific populations. That was my first breakthrough. The second was a very special person who convinced me that I shouldn’t be scared and put myself out there and see what kind of response I would get.”

The Power of Social Media

And so, heeding her friend’s advice, Fi used the power of social media to summon the wisdom of crowds, asking her ‘wonderful and ever-growing community’ for feedback about every aspect of the clothing – colors, textures, cuts… and they have responded in kind with millions of views and a very enthusiastic response to an idea whose time has come.

A Unique Fabric

“This fabric is unique. With the right support, I believe it has the power to really change lives,” says this tenacious entrepreneur.

So far Fi has clocked more than 2.5 million Tik Tok views, built a dedicated social following, and has women waiting for the line to be released to benefit from Vylet’s tried and tested properties. Her channel has become a place for women to share both the advantages and drawbacks of hijabs, abayas, and other modest fashion garments.

Fi is on a mission to free women – to allow them to wear what they want without health repercussions and celebrate the grace, strength, and sophistication that modest fashion can bestow on those who wear it.

Fi says, “Vylet allows women to cover up completely but at the same time will filter the sunlight to allow the UVB rays responsible for Vitamin D production to pass through. The contact of these UVB rays to the skin interacts with a protein called 7-DHC, converting it into vitamin D3, the active form of vitamin D.

She was also concerned about some pharmaceutical products, such as SPF sprays, because of the levels of the known carcinogen benzene they contain. In May 2021 an independent laboratory called on the US Food and Drug Administration to recall 78 products containing benzene.

“I’m trying to create a natural solution for women that worry about what heavy metals and chemicals from creams are being absorbed through the skin and end up in their bloodstream,” says Fi.

This article was produced and syndicated by Wealth of Geeks.

source https://wealthofgeeks.com/smart-fabric-clothing-brand/